Private GP marketing.

Nobody browses for a private GP. They look the day they need one: an appointment this week, a longer consultation, a referral without the wait. Your practice has to be findable in that moment, and bookable within the hour.

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How a private GP patient actually books

Speed of access is the product. The patient journey is the shortest of any clinic type we work with, which means every minute of friction costs the most.

1. The trigger

A problem that can’t wait for the next routine appointment: a worrying symptom, a referral letter needed, a medical for work or travel, a second opinion. The decision to go private is often made the same day the search happens.

2. The search

“Private GP near me”, “same day GP appointment” plus a town, “private GP prices”. The map pack provides the shortlist, ranked on relevance, distance and prominence, and the practice sites answer the two questions that matter: when can I be seen, and what will it cost.

3. The comparison

Availability first, price second, reviews third. In a JAMA survey, about two-thirds of people knew doctor-rating sites existed, and some used them to choose or avoid a doctor. A practice with published fees and visible availability wins against a better-known one that hides both.

4. The booking

This is where private GP differs from every other clinic: the booking flow is the product. A patient paying for same-day access who meets a phone queue or a next-day callback has just watched the pitch collapse. Online booking with real slots closes the loop.

The local ranking factors are Google’s own, from How Google determines local ranking. The review behaviour is from a JAMA survey of online physician-rating sites. Both are on our reading list.

The searches that matter for a private GP

Three kinds of search bring private GP patients, and each one is won differently.

Access searches

“Private GP near me”, “same day GP appointment”, “GP open Saturday”, “walk-in private doctor”. Urgent, local and decided in the map pack: complete profile, right categories, accurate hours and genuine reviews.

Built in Local SEO

Price and service searches

“Private GP consultation cost”, “private blood tests” plus your town, “private referral letter”, “HGV medical”. Won by pages that answer plainly: a published fee list and a page per service, each ending in one clear booking step.

Built in Patient funnels

Recommendation asks

“How can I see a GP today” and “good private GP in [town]”, put to ChatGPT and Perplexity. In the GEO study, pages with citations, quotations and statistics were up to 40% more visible in AI answers in the authors’ benchmark. Clear fees and services give the assistants exactly that material.

Built in AI search visibility

Where we’d start with a private GP practice

All four services work for private GP, but the same-day nature of the demand sets the order. Your free audit will confirm or correct it for your practice.

Local SEO, first

Private GP demand is same-day and hyper-local, and the apps can’t follow you into the map pack. If you’re not in the top three for “private GP near me”, the patients who decided to pay today are booking someone else.

See Local SEO pricing

Patient funnels, a close second

Closer to joint first than second here: your booking flow is the product you’re selling. Published fees, a page per service, real same-day slots bookable online, and one clear next step on every page. People offered fewer choices choose more often; that’s Iyengar and Lepper, on our reading list.

See Patient funnels pricing

AI search visibility, third

“How do I see a doctor today” is exactly the kind of question people hand to AI assistants, and the answer tends to name practices with clear, readable fees and services. Worth adding once those pages exist.

See AI search visibility pricing

Or both together

In a competitive area, the Local SEO + AI bundle covers the map pack and AI answers in one engagement, for £50 a month less than buying them separately.

See bundle pricing

Accepting 5 founding clinics.

Founding clients get 30% off setup fees. Ask about it when you get in touch.

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Run by King’s College London medical students. Clinical insight, commercial experience.

Private GP questions

We compete with online GP apps. Can a physical practice win?

On local searches, yes. The apps can’t appear in the map pack for “private GP near me”, and they can’t examine anyone. Patients who need bloods taken, an examination, a travel medical or a face-to-face appointment need a practice with a door. The work is making sure that when those patients search, your practice is the one they find and can book fastest.

Should we publish our consultation fees?

We think so. Private GP patients compare on price and availability before they ring anyone, and a practice that hides its fees looks more expensive than it is. A clear fee page also answers the exact questions patients type into Google and ask AI assistants. We publish our own prices for the same reason.

Can you help with reviews without breaching confidentiality?

Yes. Review requests are honest and well timed, never incentivised, and replies thank the reviewer without discussing symptoms, treatments or confirming clinical details. UK consumer law bans fake and incentivised reviews; medical confidentiality shapes how a practice should reply. We draft within both.

Does our CQC registration matter for marketing?

Yes, it’s one of the few independent trust signals a private practice has, and patients who check want to find it easily. We surface your CQC registration and rating clearly on the site and profiles. Registration itself, and anything else regulatory, stays with you; we don’t advise on it.

How long until this brings bookings?

Local SEO is a steady climb, usually weeks to a few months, not overnight. We recommend three months so it has time to show a real trend, then it rolls monthly with no further lock-in. Booking-flow and fee-page fixes help from the day they go live.

What does it cost for a private GP practice?

Local SEO and AI search visibility are each from £350 a month, or from £650 a month bundled, excluding VAT, plus setup. Patient funnel builds are one-off, from £450. Practices with more sites or services are quoted after the free audit. Founding clients get 30% off setup.

Start with the free audit.

Before you spend a penny, we’ll show you exactly how findable and bookable your practice is on the day a patient needs you.