A dental practice is found by two very different patients: the one who needs a dentist this week, and the one quietly researching implants or Invisalign for a month. We make UK practices findable for both, and easy to book for either.
Routine patients and treatment patients take different routes to your door. Both routes run through Google, and both have points where a practice quietly loses people.
The routine patient searches “dentist near me” or “dentist taking new patients” and wants to settle it today. The treatment patient searches “dental implants cost UK” or “Invisalign” plus your town, and takes weeks. One practice, two completely different enquiries.
For routine and emergency patients the Google Maps top three is the shortlist, ranked on relevance, distance and prominence. Treatment patients go further: they open practice websites and compare what each one tells them about fees, finance and the dentist doing the work.
Reviews carry the trust. In a JAMA survey, about two-thirds of people knew doctor-rating sites existed, and some used them to choose or avoid a doctor. For a four-figure implant decision, expect every review to be read.
An implant enquiry is worth thousands, and it goes to whoever answers first. A form that sits for two days, or a phone that rings out at lunchtime, hands the consultation to the practice up the road.
The local ranking factors are Google’s own, from How Google determines local ranking. The review behaviour is from a JAMA survey of online physician-rating sites. Both are on our reading list.
Three kinds of search bring dental patients, and each one is won differently.
“Dentist near me”, “private dentist” plus your town, “dentist taking new patients”, “hygienist near me”. Decided in the map pack: a complete Google Business Profile, the right categories, accurate hours and a steady stream of genuine reviews.
Built in Local SEO“Emergency dentist” plus your town, “cracked tooth repair”, “dentist open Saturday”. The highest intent there is: someone in pain books the first practice that can see them today. Won in the map pack, and lost at a phone that isn’t answered.
Booking path in Patient funnels“Dental implants cost UK”, “Invisalign vs braces”, “composite bonding” plus your town. Weeks of reading, increasingly asked to ChatGPT and Perplexity too. In the GEO study, pages with citations, quotations and statistics were up to 40% more visible in AI answers in the authors’ benchmark.
Built in AI search visibilityAll four services work for dental, but the order matters. This is what we’d recommend, and why. Your free audit will confirm or correct it for your practice.
Both kinds of dental patient start at search, and the map pack is the front door for new-patient and emergency demand. If your practice isn’t in the top three for “dentist near me” in your area, that leak comes first.
See Local SEO pricingDental has the highest-value single enquiry of any clinic type we work with. A treatment funnel gives each big treatment its own page, with fees, finance and one clear next step, and makes sure an implant enquiry gets a same-day reply. The maths is the same one on our pricing page: one extra implant patient more than covers it.
See Patient funnels pricingTreatment patients ask AI assistants the questions they used to type into Google: what implants cost, whether Invisalign works, who’s good nearby. Worth adding once your profile, reviews and treatment pages give the assistants something solid to read.
See AI search visibility pricingIn a competitive area, the Local SEO + AI bundle covers the map pack and AI answers in one engagement, for £50 a month less than buying them separately.
See bundle pricingFounding clients get 30% off setup fees. Ask about it when you get in touch.
Run by King’s College London medical students. Clinical insight, commercial experience.
Yes, and the mix is exactly what the pages need to make clear. Patients searching for an NHS place and patients researching private treatment are different enquiries, and a site that blurs them frustrates both. We separate them: clear pages for private treatments with fees and finance, and honest signposting on NHS availability so your front desk stops answering the same call.
That’s where we focus, because that’s where the value is. Each high-value treatment gets its own page, written for the searches patients actually use, with fees, finance options and what treatment involves, ending in one clear next step. We measure consultations booked, and we won’t promise a number of patients or a position on Google.
Only if you can actually see emergency patients, and then they’re among the highest-intent searches a practice can win: someone in pain, choosing from the map pack, booking the first practice that can take them today. If you keep same-day slots, we build for it. If you don’t, we’d rather spend the effort where you can deliver.
Yes. We set up honest, well-timed review requests after appointments and help you reply to every review. Nothing incentivised and nothing invented: UK consumer law now bans fake and incentivised reviews outright, and a practice’s reviews are checked by exactly the patients it most wants to win.
Local SEO is a steady climb, usually weeks to a few months, not overnight. We recommend three months so it has time to show a real trend, then it rolls monthly with no further lock-in. Treatment-page and booking-flow fixes help from the day they go live.
Local SEO and AI search visibility are each from £350 a month, or from £650 a month bundled, excluding VAT, plus setup. Patient funnel builds are one-off, from £450. Practices with more sites or a long treatment list are quoted after the free audit. Founding clients get 30% off setup.
Before you spend a penny, we’ll show you exactly how findable and bookable your practice is today, and what to fix first.
Get your free audit