Aesthetics clinic marketing.

An aesthetics patient rarely books the first clinic they find. They research the treatment for weeks, compare practitioners side by side and read every review. We make sure your clinic is in the comparison, and survives it.

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How an aesthetics patient actually books

Aesthetics is elective, considered and personal. The journey is longer than any other clinic type we work with, and trust is checked at every step.

1. The spark

A friend’s results, a creator’s video, a wedding on the calendar. The research starts with the treatment, not the clinic: what it costs, what it involves, how long it lasts, whether it’s worth it.

2. The comparison

Several clinics, open in several tabs. The map pack provides the local shortlist, ranked on relevance, distance and prominence, and Instagram adds contenders. Then each clinic’s site is compared on prices, practitioners and photos of real work.

3. The trust check

Who actually holds the needle, what their qualifications are, and what past patients say. In a JAMA survey, about two-thirds of people knew doctor-rating sites existed, and some used them to choose or avoid a doctor. For an elective treatment on your face, assume all of them do.

4. The consultation

There’s no urgency forcing the booking, so friction simply ends it. A consultation with one clear booking step, a visible price and a fast reply converts weeks of research; a DM that sits unanswered doesn’t.

The local ranking factors are Google’s own, from How Google determines local ranking. The review behaviour is from a JAMA survey of online physician-rating sites. Both are on our reading list.

The searches that matter for an aesthetics clinic

Three kinds of search bring aesthetics patients. One of them comes with rules attached.

Treatment searches

“Lip filler” plus your town, “profhilo near me”, “skin boosters cost”, “microneedling”. Each treatment on your menu that you want more of needs its own page: price, practitioner, what it involves, honest expectations.

Built in Local SEO

Research questions

“Filler vs skin booster”, “how long does profhilo last”, “is microneedling worth it”, asked in Google and increasingly in ChatGPT and Perplexity. In the GEO study, pages with citations, quotations and statistics were up to 40% more visible in AI answers in the authors’ benchmark. Honest, specific treatment pages get quoted; vague ones don’t.

Built in AI search visibility

The regulated ones

Patients search for botulinum toxin treatments by brand name, but a prescription-only medicine can’t be advertised to the UK public. We build what the rules allow: consultation-led pages about the concern and the clinic, so the patients searching anyway still find a clinic that plays it straight.

The rules, at the ASA

Where we’d start with an aesthetics clinic

All four services work for aesthetics, but the research-heavy journey changes the order. Your free audit will confirm or correct it for your clinic.

Local SEO, first

The map pack is where the local comparison starts, and reviews are the backbone of the trust check. Profile, categories, genuine reviews and a page per treatment: this is the foundation everything else reads from.

See Local SEO pricing

AI search visibility, second

Higher on the list here than for any other clinic type, because aesthetics patients spend weeks asking research questions, and AI assistants increasingly answer them. The clinic whose pages the assistants can read and quote becomes the name in the answer.

See AI search visibility pricing

Patient funnels, when enquiries slip

Elective patients don’t chase you. If consultations are requested by DM and answered when someone gets a minute, a funnel gives every treatment page one clear booking step and a same-day reply. People offered fewer choices choose more often; that’s Iyengar and Lepper, on our reading list.

See Patient funnels pricing

Or both together

In a competitive area, the Local SEO + AI bundle covers the map pack and AI answers in one engagement, for £50 a month less than buying them separately.

See bundle pricing

Accepting 5 founding clinics.

Founding clients get 30% off setup fees. Ask about it when you get in touch.

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Run by King’s College London medical students. Clinical insight, commercial experience.

Aesthetics clinic questions

Can you advertise our botulinum toxin treatments?

Not directly, and be wary of anyone who says otherwise. Botulinum toxin is a prescription-only medicine, and UK advertising rules don’t allow POMs to be promoted to the public. What we build instead is what the rules do allow: pages and profiles around the consultation and the concern, written carefully, so patients searching anyway still find you. Keeping you inside the rules protects the clinic; cutting corners there is how clinics end up with ASA rulings.

Most of our clients come from Instagram. Why bother with search?

Instagram builds the desire; search carries the trust check. Before booking, people type the clinic or practitioner name into Google and read the reviews, and plenty of patients start at search in the first place, comparing clinics side by side. A strong Instagram with a weak Google presence loses exactly the clients it attracted.

We're a newer clinic with few reviews. Can we still compete?

Yes, but reviews become the first job. We set up an honest, well-timed review routine: asked after appointments, never incentivised, never invented, with a reply to every review. UK consumer law now bans fake and incentivised reviews outright, and in an industry where patients are this careful, a small number of genuine, detailed reviews beats a wall of thin ones.

Patients always ask who actually does the treatment. Does that matter for search?

A lot. Aesthetics patients compare practitioners, not just clinics, so your pages should say plainly who treats, what their qualifications are and who prescribes. That transparency is also exactly the kind of specific, verifiable content that search engines and AI assistants can lift and credit.

How long until this brings consultations?

Local SEO is a steady climb, usually weeks to a few months, not overnight. We recommend three months so it has time to show a real trend, then it rolls monthly with no further lock-in. Consultation-booking fixes help from the day they go live.

What does it cost for an aesthetics clinic?

Local SEO and AI search visibility are each from £350 a month, or from £650 a month bundled, excluding VAT, plus setup. Patient funnel builds are one-off, from £450. Clinics with more locations or a long treatment menu are quoted after the free audit. Founding clients get 30% off setup.

Start with the free audit.

Before you spend a penny, we’ll show you exactly how your clinic looks to a patient mid-comparison, and what to fix first.