Privacy policy
Last updated: 13 November 2026
Daylo Media (“Daylo”, “we”, “us”) is a trading name of Fullbook LTD, the data controller for the personal data collected through this website. This policy explains what we collect, why, and the rights you have under UK data protection law (the UK GDPR and the Data Protection Act 2018).
Who we are
Daylo Media is a trading name of Fullbook LTD, a company registered in England and Wales (company number 17571599). Registered office: Studio 115, 51 Ewer Street, London, SE1 0NR. Contact: hello@daylomedia.com.
What we collect
When you request a free visibility audit through the form on this site, we collect your name, clinic name, email address, website, and how you’d like to receive your audit (a Google Meet call, WhatsApp or email). If you choose WhatsApp, we also collect your WhatsApp number.
If you choose a call, the booking page (provided by Cal.com) collects your name, email address, clinic name, website and chosen time so we can prepare your audit and send you a Google Meet invite.
If you fill in the optional second step, we also collect your role, clinic type, location, main marketing goal, budget range, and anything you write in the free-text box. We ask you not to include any patient information.
We use the clinic name and website you give us to prepare your audit from publicly available information, such as your Google Business Profile, search results, AI search answers and your website.
Your browser may remember the clinic name you type into the homepage, purely so the page can greet you by name on a return visit. That’s stored only in your own browser’s local storage, is never sent to us or anyone else, and you can clear it any time by clearing your browser’s site data for this domain.
We do not use advertising or analytics cookies on this site.
Why we use it, and our legal basis
- To prepare and deliver the free audit you’ve requested, and to contact you about it by your chosen method: legal basis is your consent, given when you tick the consent box and submit the form.
- To send you our clinic marketing emails: only if you tick the separate, optional mailing list box. Legal basis is your consent.
- To follow up on your enquiry if you’d like to work with us: legal basis is taking steps at your request before entering into a contract.
- To meet legal and accounting obligations (for example, invoicing a client): legal basis is legal obligation.
Mailing list
Requesting an audit does not sign you up to anything. We only add you to our mailing list if you tick the optional “Send me Daylo’s clinic marketing tips” box. Every email includes an unsubscribe link, and you can also unsubscribe any time by emailing hello@daylomedia.com. Once you unsubscribe, we stop emailing you straight away.
Who we share it with
We use the following service providers to run this site and respond to you. They process your data only on our instructions or, where stated, under their own privacy policy:
- Form processing: form submissions are sent via Formspree, which processes the data solely to deliver it to our inbox.
- Call bookings: if you book a call, the booking page is provided by Cal.com, which processes your name, email address and booking details to schedule the call and syncs them to our Google Calendar.
- Email and calls: we use Google Workspace for email, Google Calendar for call bookings, and Google Meet for calls.
- WhatsApp: if you choose WhatsApp, we’ll message you on WhatsApp, and that conversation is also handled under WhatsApp’s (Meta’s) own privacy policy.
- Hosting: this site is hosted by Netlify.
We do not sell your personal data, and we don’t share it with anyone else for their own marketing purposes.
International transfers
Some of these providers may store or process data outside the UK, including in the United States. Where that happens, the transfer is protected by appropriate safeguards recognised under UK law, such as the UK–US data bridge or the UK International Data Transfer Addendum.
How long we keep it
We keep enquiry data for as long as needed to deliver your audit and respond to you. If you become a client, we keep it for the duration of our contract plus the period required for accounting and tax records (normally six years). If your enquiry doesn’t turn into a client relationship, we delete it within 12 months unless you ask us to keep in touch. If you’re on our mailing list, we keep your name and email until you unsubscribe.
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Ask us to correct inaccurate data
- Ask us to delete your data
- Ask us to restrict or object to our use of your data
- Ask for your data in a portable format
- Withdraw consent at any time
To exercise any of these, email hello@daylomedia.com. You can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk if you think we’ve handled your data incorrectly.
Children
This site and our services are aimed at clinic owners and staff, not children, and we don’t knowingly collect data from children.
Changes to this policy
We’ll update this page if what we collect or how we use it changes, and update the date at the top.